Textile and clothing printing is the largest segmented field in this survey, with a total of 101 surveyed enterprises, serving the full range of sports apparel, fashion, workwear uniforms, home textiles, and footwear categories. Enterprises are mainly small and medium-sized factories in the Pearl River Delta, with streamlined personnel, large fluctuations in orders, and tight delivery cycles, highly relying on flexible digital production; More than 94% of enterprises plan to add new equipment within 24 months, ranking first in industry investment activity across the entire track.

• Core category: Sportswear accounts for nearly 50% and is the absolute mainstay, suitable for polyester fabric+sublimation/transfer printing technology; Fashion and workwear uniforms divide the secondary market equally, focusing on color accuracy and batch stability respectively; Home textiles and footwear are complementary to the long tail category.
• Industry characteristics: Enterprises generally operate in a dual line manner, undertaking both large-scale tooling orders from brands and personalized small order customization for e-commerce, with extremely high requirements for equipment compatibility with multiple materials.

1. Diversified technology in use, without a single monopoly process

2. Procurement focus for the next 24 months

• AI applications: Over 80% of enterprises have fully or partially implemented AI design, pre press processing, intelligent color management, and production scheduling; The landing benefits are concentrated in shortening delivery, reducing labor, and stabilizing colors;
• Automation: Its popularity is higher than AI, covering pre plate making, continuous printing, and automatic post-processing, effectively alleviating labor shortages;
• Implementation bottleneck: high equipment investment in the early stage, difficulty in compatibility with existing production line systems, and scarcity of AI+digital printing composite talents.